If you are reviewing and revamping your digital marketing strategy and plan for the next quarter or the next year, the new WSI Digital Insider Series will be perfect for you to gain the necessary insights to make the right decisions for your business.

But first you need to define your marketing goals and we have just the tool to help you develop realistic and actionable marketing goals. Use our SMART Goals Template to define measureable benchmarks and you’ll be ready to develop a strategy to make your goals reality.

During this very special first edition of the WSI Digital Insider Series, Dan Monaghan, Co-founder of WSI, will kick-off the series and cover the importance of defining your digital marketing strategy and highlight the potential decisions you’ll have to make along the way. Dan is a sought-after speaker on topics such as digital marketing and business strategy, and has the unique ability to foresee emerging trends and capitalize on them.

Here is one of the questions he addresses in the first podcast:

What would you recommend to a business that is overwhelmed and at a loss about where to focus their marketing efforts?

Talk about a tough one to start things off! As much as things have evolved, the goals of any digital marketing strategy are still the same. It’s all about developing a solid Internet presence, driving traffic to your site, and converting customers into users or clients. There are many tactics we can use to accomplish these things, like SEO, PPC, email and mobile marketing. At the end of the day, businesses should ultimately focus on growing their brand with the most effective and efficient strategy they can build.

Download the SMART Goals Template and subscribe to the WSI Digital Insider Series podcasts – you’ll be happy you did!