It’s difficult to improve on your digital marketing strategy if you don’t know how effective your current program is and whether there are gaps and missing pieces.  Rule #Five: evaluate the components of your comprehensive digital strategy and develop a plan to address the gaps with the help of a local SEO service company.  This includes:

  • Identifying various personas of the typical customers who buy from you and understanding what special offers they would appreciate
  • Understanding whether or not the content you have on your website adequately covers each of your products and services
  • Evaluating your current blogging strategy such as does it add value and solve problems for your customers
  • Are you producing any premium content and if not what is the plan to provide this type of content which can be a valuable addition to your website
  • Evaluating your social media plan and understanding how your social presence is impacting your website rank